A Hispanic Heritage Month project to make diverse voices heard. Literally.

September 2020 was a pivotal moment for the whole of society, but particularly for minorities. Everyone was considering what America meant to them, and what they meant to America. More than ever, all voices deserved to be heard. For Xfinity's Hispanic Heritage Month campaign, we created a digital American flag made from voices. A living, breathing tribute to the diversity of our nation. 

The immersive site featured audio interviews with Hispanic Americans about their personal journeys, and their contributions to America. Radio, PR, digital, social, and influencer content drove the public to share their own stories and take their place in the flag, voice by voice, thread by thread.