Leveraging culture to build stronger connections with our audience.

To build Comcast’s reputation as a company that supports storytelling of all kinds, we partnered with iconic artist Kim Jung Gi to pay tribute to the work and influence of Asian Americans in cinema. We created a six-meter mural and collectible limited edition art cards that showcased the contributions of Asian Americans in front of and behind the camera.

The centerpiece was a 5-minute documentary film about the artist and his thoughts on Asian Americans in film and storytelling. All these pieces were released at the Asian American Film Festival (CAAMFEST) in San Francisco during Asian American Pacific Islander Heritage month.

Winner of: One Screen Short Film Festival; ADC Silver Cube; ADC 99 Book of Craft; Webby Honoree; Grand Prix ANAs’ Multicultural Marketing & Diversity.