Translating product functionality into culturally relevant content across multiple platforms.

We took the opportunity to turn a small product tutorial brief for the Xfinity X1 Voice Control into an integrated campaign that connected with Comcast’s millennial Asian and South Asian audiences. Partnering with dancers Poonam & Priyanka (The Shah Twins), and B-boy champion Gyroe the Magnificent, we worked with director Michael Gracey of The Greatest Showman fame to create bespoke choreographies and films that highlighted how easy it is to find culturally relevant movies and TV shows with the voice remote.