Challenging public perception of a product that was falling out of favor.

When got milk? launched, people loved milk. But we were dealing with radically declining sales, public mistrust of farming, and the rise of alternative milks. We developed a multipronged approach that made the case for real milk with facts, humor and disarming charm.

Tasty Truths was a social and digital campaign that dramatized the benefits of milk in fun, bite-sized ways.